Top 25 Instagram Influencers to Follow (& Learn From) in 2023

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Navigating the world of Instagram influencers can be tricky, right? 

You want to follow the ones who will really inspire you, fuel your creativity, and offer some solid lessons. 

That’s why this article features 25 successful, hand-picked Instagram influencers to follow and learn from. 

These digital trailblazers have honed their craft, showcasing a unique blend of talent, authenticity, and charisma. 

And we’re not just talking about ones with the biggest follower counts, but those who have achieved the most and who offer actionable ideas that will give you new insights into your own marketing strategy.

So grab a cup of coffee, sit back, and check this out!

What is an Instagram Influencer?

An Instagram influencer is an individual who has built a substantial following on the platform. 

They’ve earned the trust and respect of their audience, and in turn, have the power to shape their followers’ perceptions, choices, and yes, even their purchasing decisions.

Now, if you’re an entrepreneur, a social media manager, or a freelance writer, you might be asking yourself, “Why should I care about Instagram influencers?” 

Here’s why…

By following the right influencers, you tap into a goldmine of insights, trends, and strategies that can propel your brand to new heights. They offer a sneak peek into the psyche of potential consumers, a pulse on the latest happenings, and a blueprint for crafting compelling content. 

Think of it as gaining insider knowledge, only instead of corporate secrets, you’re learning about consumer behavior and preferences.

But hold up — it’s not just about randomly following anyone with a huge follower count. 

Learning from Instagram influencers is about understanding the intricate landscape of influencer marketing and identifying the influencers that resonate with your brand’s identity, values, and audience.

Also, remember, not all influencers wield the same power. Different influencers have different levels of buy-in from their followers. 

Recognizing this variability is crucial as you navigate the world of Instagram influencers.

In the fast-paced world of Instagram, influencers are more than just popular figures. 

They are trendsetters, opinion shapers, and occasionally, they are the spark that sets a brand alight. 

And understanding them is not just about following trends; it’s about understanding your audience, tapping into new markets, and catapulting your brand to new heights.

Different Types of Instagram Influencers to Consider

hand holding phone with an instagram logo on the screen

In the colorful tapestry of Instagram, influencers pop up in all sorts of niches, each offering unique content, insights, and experiences to their audiences.

Let’s take a moment to spotlight the key players:

  • Food: They’re the connoisseurs of cuisine, showcasing tantalizing dishes, unique recipes, and culinary adventures. Following these influencers gives you a front-row seat to food trends and innovative cooking techniques. Want to impress at your next dinner party or find the best vegan eateries in town? These influencers have got you covered.
  • Travel: These jet-setters provide a passport to the world, right from the comfort of your home. They showcase hidden gems, luxury retreats, or budget travel hacks, serving as an invaluable resource for planning your next vacation or simply satiating your wanderlust.
  • Fashion & Style: They are the trendsetters and style gurus of Instagram. Following them keeps you abreast of the latest fashion trends, styling tips, and shopping deals. They can inspire your next outfit or help you discover emerging fashion brands.
  • Photography: These individuals have mastered the art of capturing the world through a lens. Their content not only dazzles with aesthetic appeal but also offers valuable insights into photography techniques and editing tools. They’re perfect for those looking to improve their photography skills or seeking visual inspiration.
  • Lifestyle: The jack-of-all-trades in the influencer world, these influencers cover a wide range of topics, from home decor and wellness to personal development and parenting. Following them provides holistic insights into creating a balanced and fulfilling life.
  • Design: The design influencers are the creative minds, sharing innovative designs from architecture to graphic design. They provide a steady stream of inspiration for other creatives and anyone looking to learn about the world of design.
  • Beauty: From skincare routines to makeup tutorials, these influencers are the go-to for beauty advice and product reviews. Whether you’re searching for the perfect foundation or want to keep up with skincare trends, these influencers are your personal beauty consultants.
  • Sport & Fitness: These energetic influencers promote an active and healthy lifestyle, providing workout routines, nutrition advice, and motivational content. They’re great for those seeking to kick-start or maintain a fitness journey.

Each category offers unique insights and opportunities for learning. Understanding these different domains is the first step to a more nuanced and successful Instagram influencer marketing strategy.

The Top 25 Instagram Influencers to Follow by Category

Now, let’s talk about the top, most successful Instagram influencers you’ll want to follow and learn from. Here they are, organized by category…

Food Influencers

hands taking a photo of a meal

1. Jamie Oliver: The much-loved celebrity chef Jamie Oliver brings the passion of cooking to Instagram, sharing tantalizing recipes and restaurant reviews. He’s made cooking more accessible and enjoyable for his 8.5 million followers. His approachable style can inspire us to not just follow recipes but create our culinary masterpieces.

2. David Chang Chef: Author, and television personality David Chang masterfully blends high cuisine with street food culture. His feed is a kaleidoscope of food cultures, showcasing his love for food as a universal language. He reminds us that authentic connections often start with great food.

Travel Influencers

photographer sitting on a mountain

3. Jack Morris: Jack Morris captures stunning travel scenes, often accompanied by his partner, Lauren Bullen. His breath-taking photos and engaging captions capture the essence of wanderlust. Following him can imbibe the spirit of adventure and open up a world of hidden travel gems.

4. Kiki, TheBlondeAbroad: Kiki gave up her corporate career to become a full-time world traveler. Her vibrant and culturally rich posts offer practical travel tips. She demonstrates how to embrace change and leap into the unfamiliar with open arms.

5. Travel Mad Mum: Karen Edwards, the woman behind Travel Mad Mum, shares her family’s travels around the world. She shows us that travel with kids is not only possible, but can be a rewarding and educational experience.

Fashion & Style Influencers

woman wearing sunglasses smiling against yellow background

6. Chiara Ferragni: Italian fashion businesswoman Chiara Ferragni is a force in the fashion industry. She combines high fashion with street style, delivering inspirational and daring fashion content. Her creativity can ignite your own fashion sense and inspire you to find your unique style.

7. Leandra Medine Cohen: Leandra’s approach to fashion is both intellectual and humorous. Her bold and unconventional style breaks the mold, proving fashion should be a means of self-expression. Following her could spark the courage to break fashion norms and embrace individuality.

8. Alexa Chung: Fashion designer Alexa Chung offers a mix of high fashion, vintage inspirations, and personal style. Following her can inspire us to cultivate our own unique fashion sense and to appreciate the art of fashion.

Photography Influencers

woman in a field holding camera

9. Murad Osmann: Renowned for his #FollowMeTo series, Murad shares stunning visuals from around the globe, with his wife Natalia leading the way in every shot. His innovative approach can encourage us to look at the world from a new angle and find beauty in unexpected places.

10. Chris Burkard: Chris Burkard, a self-taught photographer, captures awe-inspiring landscapes and the joy of adventure. His commitment to preserving nature through his work can inspire us to explore and respect the great outdoors.

11. Brandon Woelfel: Brandon Woelfel’s photography stands out with its signature twinkling lights and surreal hues. His creative style encourages us to think outside the box and develop our unique aesthetic in photography.

Lifestyle Influencers

woman sitting on couch reading magazine

12. Joanna Gaines: Best known for her HGTV show “Fixer Upper”, Joanna Gaines shares delightful snippets of her farm life, home decor projects, and family. She balances authenticity with aesthetic in her posts, teaching us the importance of creating a home that resonates with our personal style and values.

13. Lilly Singh: Lilly Singh, AKA Superwoman, started as a YouTuber and now hosts her own late-night show. She uses her platform to promote positivity, self-love, and cultural inclusivity. Following her can inspire us to embrace our individuality and use our platforms to make a difference.

Design Influencers

hand writing in calligraphy other hand using laptop

14. Justina Blakeney: Designer Justina Blakeney is the queen of modern bohemian design, best known for her Jungalow style. Her vibrant designs inspire us to experiment with colors, patterns, and textures to create spaces that feel uniquely ours.

15. Bobby Berk: As one part of the Fab Five from Netflix’s “Queer Eye,” Bobby Berk shares design tips and beautiful interiors on his feed. He champions accessible design and shows us that a functional, beautiful home can enhance our daily life.

Beauty Influencers

makeup on a table

16. Huda Kattan: Huda Kattan, founder of Huda Beauty, shares makeup tutorials, product reviews, and beauty tips. Her transformational makeup looks can inspire us to express ourselves creatively through makeup.

17. James Charles: James Charles broke beauty boundaries when he became the first male CoverGirl. His vibrant and artistic makeup looks challenge gender norms in the beauty industry, reminding us that makeup is for everyone and should be a fun, creative process.

Sports & Fitness Influencers

woman jumping with ball in hand

18. Kayla Itsines: As the creator of Bikini Body Guide (BBG), Kayla Itsines has revolutionized the fitness industry. Her Instagram is filled with workout ideas, healthy meals, and testimonials from her community. She motivates us to take control of our health and to support others in their fitness journeys.

19. Simeon Panda: Simeon Panda, a fitness entrepreneur and bodybuilder, offers a wealth of workout ideas and motivational advice. His dedication and discipline inspire us to continually set and achieve our fitness goals.

Entertainment Influencers

guitarist standing on stage in front of large crowd

20. PewDiePie: PewDiePie, AKA Felix Kjellberg, is the most followed individual on YouTube. His gaming and comedic content show us the importance of authenticity and humor in creating engaging content.

21. Charli D’Amelio: TikTok star Charli D’Amelio shares dance videos and snippets of her life. Her rapid rise to fame demonstrates the power of social media platforms and reminds us that everyone has something unique to share.

22. Addison Rae: Another TikTok sensation, Addison Rae, engages her followers with her dance moves, fashion, and bubbly personality. Her posts teach creators to connect with their audience by being relatable and genuine.

23. MrBeast: YouTube philanthropist MrBeast, known for his large-scale challenges and donations, shows everyone that social media can be used for positive change.

24. Zach King: Master of video illusions, Zach King, uses his platform to share imaginative and entertaining content. His unique storytelling skills remind social media users that creativity has no bounds.

25. Lele Pons: Lele Pons, a multi-platform star, shares comedic sketches, music videos, and personal vlogs. Her diverse content inspires us to explore different formats and genres to engage our audience.

This is just a sample of major Instagram influencers. 

Yet, these influencers provide valuable content and insights.

And by studying their strategies and techniques, you can up your own Instagram game.

The Power of Instagram Influencers

Feeling a tad overwhelmed? No worries.

Deciding who to follow from a sea of Instagram influencers isn’t always a walk in the park. 

Just remember, these influencers aren’t just glossy pictures and followers galore. They’re treasure troves of wisdom, insights, and creativity. Let them spark your ambition and illuminate your path. 

So to start with, go ahead and select a few influencers to follow, and see what new worlds you might discover!


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