10 Best Marketing Strategy Examples to Inspire Your Own (2023)
Ready to breathe some fresh air into your brand? These marketing strategy examples are exactly what you need!
You know that feeling when you’re just stuck in a rut? Like, “What’s next?”
Well, friend, we’ve got your back.
From guerrilla tactics that’ll make you feel like a cunning ninja, to social media campaigns that’ll turn you into an online rockstar — we’ve cherry-picked the cream of the crop.
Get ready to take notes and revamp your game.
Let’s dive right in!
1. Tesla’s Word-of-Mouth Marketing
Remember when we thought we couldn’t buy a car online? Elon Musk didn’t just push the envelope — he threw it out of the SpaceX rocket window.
Despite having an initial marketing budget that’s as scarce as a white rhino, Tesla rose from obscurity to global renown. And it wasn’t by accident or sheer luck.
Tesla’s masterstroke lies in their word-of-mouth marketing strategy, where they capitalized on the power of customer advocacy and the cult-like following of its founder.
So what’s the secret sauce here?
Treat your customers like the very oxygen you breathe. Exceed their expectations, over-deliver, and they’ll become your brand ambassadors.
The key takeaway…
Strive for excellent product or service delivery, and let your customers do the talking. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement.
2. Dollar Shave Club’s Viral Video
Razor subscription service. Sounds as exciting as watching paint dry, right?
Dollar Shave Club chucked that presumption out the window and raced into the spotlight with a video campaign that was as unexpected as finding an oasis in the Sahara.
Their genius marketing strategy consisted of an offbeat viral video that made you laugh till your belly hurt. They fused humor with real-world struggles, striking a chord with the common man’s shaving woes.
Dollar Shave Club went from being virtually unknown to an overnight sensation.
Your nugget of wisdom here…
Don’t be afraid to step outside the box and bring some humor into your marketing campaigns. Authentic, unexpected content that entertains and resonates with your audience can cause your brand to skyrocket in popularity.
3. Dove’s Real Beauty Campaign
In an industry often accused of peddling fantasy beauty standards, Dove chose to march to the beat of a different drum.
Their ‘Real Beauty’ campaign was less about selling soap and more about promoting self-acceptance and celebrating diversity.
Dove tapped into something more profound than surface-level beauty — they touched the heart.
The campaign resonated powerfully with a broad audience, catapulting the brand into the stratosphere of public admiration. It was more than just a marketing strategy; it was a movement.
So why not dare to challenge the status quo.
Align your brand with a purpose that reaches beyond just selling products. Emotional resonance builds stronger, deeper connections with your audience, and those connections can turn customers into loyal brand advocates.
4. Coca Cola’s Content 2020
Have you ever felt that warm, fuzzy feeling while watching a Coca Cola ad during Christmas? That’s the power of Coca Cola’s “Content 2020” initiative.
They pivoted from traditional product marketing, choosing instead to stir up emotions and sell experiences.
Through captivating storytelling, Coca Cola placed the viewer smack dab in the middle of an unfolding narrative, leading them down a path of emotional connection.
What can you learn from this?
Start thinking of your product or service as part of a larger story, a story that your customers can connect with on a deeper level.
It’s not just about selling anymore, folks.
It’s about creating a meaningful journey with your brand at its heart.
To implement this strategy, you could create content around highlighting customer stories, or aligning your brand with a significant cause. The aim is to strike an emotional chord that resonates beyond a simple transaction.
5. GoPro’s Be a Hero Campaign
GoPro’s “Be a Hero” campaign is a textbook example of user-generated content done right.
They incentivized customers to become ambassadors of their own adventures, equipped with a GoPro camera. This genius move allowed GoPro to showcase the versatility and robustness of their product while simultaneously fostering a vibrant community of users.
Imagine this: not just you selling your product, but your customers doing it for you!
To apply this in your own strategy, consider ways you could inspire your customers to share their experiences with your product or service.
Perhaps you could run a photo contest on Instagram, or maybe incentivize reviews with discounts or giveaways. The key is to make your customers feel like they’re part of the story your brand is telling.
6. Deadpool’s Satirical Campaign
When it comes to the Deadpool movies, the marketing was as much a spectacle as the films themselves.
By breaking the fourth wall — a term borrowed from theater to signify when characters address the audience directly — marketers crafted a campaign as quirky and rebellious as Deadpool himself.
Billboards, cheeky social media posts, and a playful Tinder profile all embodied the irreverent spirit of the character.
From this, you can glean the power of brand authenticity.
Sure, not all of us have a wisecracking antihero to market, but that doesn’t mean you can’t infuse your campaign with genuine personality.
If your brand were a person, who would it be? How would they speak? What would they value?
Find these answers, and use them to break your own metaphorical fourth wall.
This could be as simple as adopting a more conversational tone in your marketing copy, or engaging directly with consumers on social media platforms.
Remember, authenticity resonates, and can set your brand apart from the faceless corporate crowd.
7. Amazon Prime Day
Talk about making a splash! Amazon’s Prime Day turned a simple sale into an annual festival of savings that customers eagerly anticipate.
The ecommerce giant’s 48-hour extravaganza of exclusive deals for Prime members was a masterclass in leveraging FOMO — that’s the Fear of Missing Out, folks.
The countdown to Prime Day sparks a thrill of anticipation that ignites the internet, creating a buzz of conversation and frantic deal-snatching.
But how can you harness this in your own marketing strategy?
Start by creating exclusive opportunities or events that evoke a sense of urgency.
Limited-time offers, sneak peeks, and members-only benefits can all trigger this reaction.
Make your audience feel like they’re part of an elite club, and they’ll be eager to join in.
Remember, the key to FOMO marketing is exclusivity, urgency, and a dash of creative promotion.
8. Oreo’s Dunk in the Dark
When Super Bowl XLVII was hit with a blackout, most brands were left in the dark. But not Oreo.
Their quick-witted “You Can Still Dunk in the Dark” tweet made headlines as a brilliant instance of real-time marketing.
This isn’t just about reacting swiftly, it’s about crafting a perfectly timed, on-brand message that takes advantage of an unexpected situation.
In a world where trends ebb and flow in the blink of an eye, speed and flexibility are paramount. Real-time marketing requires a keen awareness of current events and a readiness to jump on opportunities as they arise.
By keeping your finger on the pulse, your brand can be a part of the conversation, instead of just a bystander.
Embrace the unexpected, and remember, sometimes the best opportunities aren’t planned — they’re seized.
9. HubSpot’s Inbound Marketing
Who says education has to be boring? HubSpot has positioned itself as an authority in the digital marketing world by providing free, valuable resources like blogs, webinars, and guides.
This isn’t just giving away free stuff — it’s a brilliant strategy that draws in customers and nurtures them into a loyal, engaged community.
Embrace a similar approach by offering your audience value beyond your products or services.
When you educate your audience, you’re not only positioning your brand as a trusted leader but also building a loyal customer base that’s more likely to return to you for more.
Remember, valuable content doesn’t just inform — it engages, persuades, and cultivates a relationship with your audience.
10. Glossier’s Customer-Centric Strategy
A dedicated audience can be your brand’s greatest asset, and Glossier understands this like no other.
By embracing intensive social media engagement and listening to their customers, they’ve not only built an impressive customer base but also fostered a community.
They’ve shown us that the secret sauce isn’t just about selling a product — it’s about understanding and responding to your customer’s needs.
Take a page from Glossier’s book by actively seeking out and responding to customer feedback.
Engage with your audience on social media, create spaces for conversation, and truly listen.
The key takeaway here is that when you build a community around your brand, you’re fostering trust and loyalty.
By making your customers feel heard and valued, you’re creating a robust customer base that’ll stick around for the long haul. Remember, a loyal community is more than just a customer base — it’s a powerful marketing force.
Unleash the Power of These Marketing Strategy Examples
So, you’ve reached the end, and your brain might be buzzing like, “Where do I even start with all these golden nuggets?”
What you’ve got here is a treasure chest, and you’re the pirate that’s hit the jackpot.
So, get your creative juices flowing, build bridges, and make waves!